My studio, New State had the opportunity to create some artwork for a financial institution to be in their advertorials, we did a whole series. The advertorials were featured in the Wall Street Journal. The artwork had to be conceptual and convey a message not possible in a photograph. The art was required to speak to the pull quote used in the piece.
The good folks at Craft Werx had an idea for a one-stop-shop for all craft beer merchandise. Hell yeah I'm on board! We teamed up to come up with a name and some slick branding.
Master Developer Illustration Series
Just a set of fun illustrations that I did for a friend. I get to work with all different types of people in a lot of different industries. It's always a pleasure to get a chance to help colleagues to display their skills, while at the same time showcasing my own. Derek Edwards, Master developer, website coming soon!
IEEE x West Chester University
IEEE, a leader in engineering and technology needed an infographic to illustrate how they took the outdated network at West Chester University and applied their industry standard technology to speed it up as only they know how to do, saving the school crazy amounts of cash.
Some of the best work I do is for the start-ups, the entrepreneurs with the American spirit of passion for craft and service. A good friend needed some branding for their massage services. They wanted a high end look with a zen feel. The ocean wave is a calming visual, as well as a powerful force of nature. It felt like the perfect fit.
At almost 4 times the display resolution of standard HD, 4K is a giant leap forward for entertainment. DIRECTV is leading the way in 4K content, from the most live sports in 4K to a ever-growing catalog of On Demand shows and movies.
There is a clan of footwear connoisseurs out there waiting to buy, sell, and trade the hottest kicks. Promotional materials were created for this premiere sneaker expo.
Beedens Brook Apiaries
Throughout my career I have been passionate about supporting small business. It is also important to me that the products and services they provide are sustainable and will contribute to making a better future for us as a society. Beedens Brook Apiaries does just that, they are a family owned and operated apiary using the honey from bees that only get their pollen from wild flowers. How cool is that?
The Maxx Burger
I grilled up this tasty set of wallpapers free for all my friends. You want fries with that?
What's better than local artists getting to gather to pool resources and gain exposure? My hometown is doing just that. The Freehold Borough arts council needed a strong web presence, I felt it was my duty to give it to them.
The first annual hot dog tour hits six of the top hot dog joints in New Jersey. This brochure helps tell their story and allows foodies to sign-up for this HOT event.
The good folks over at Project Insight asked me to illustrate a mascot for an upcoming ad campaign. I also had the good fortune of designing their website and business cards.
Some simple icon sets from my time in the advertising industry.
I had a blast art directing this project.These General Contractors not only build houses, they build lasting relationships. Their hands on approach guided the branding process to reflect a personal connection between the work they do and the people they do it for.
This self initiated project is the first promotional campaign for my design and illustration company, New State. We made it a social media campaign to gain likes to our Facebook page. The first 100 likes got a Monster pack, just in time for Halloween 2015! The following images give insight to my illustration process.